Frequently asked questions

Off-page SEO (also known as off-site) refers to all of the activities that you and others do away from your website to raise the ranking of a page with search engines. This type of search engine optimization includes social media marketing (Facebook, Twitter, Linkedin, Instagram, etc), Google My Business pages, link building, media coverage, articles about your business, appearing on podcast, guest blogging on other websites, local citations, etc.

Building backlinks, though, is really at the heart of improving your off-site SEO.

On-page SEO (also known as on-site SEO) is the art of optimizing your website pages and posts to improve their search engine results ranking or SERP. You might also hear this called technical SEO. On-page search engine optimization is critical to make sure website pages, titles, tags, content and overall structure are optimized for your industry’s niche target keywords and can be found by search engines.

Learn more here – Tips to Build Your SEO Strategy.

Link building – One of the most important digital marketing strategies is to increase the backlinks that point to your website. There are at least two great ways to generate real, quality backlinks from respectable sites. (1) Press Releases: the first is to do regular press releases. Once those releases are search engine optimized and have relevant links in the releases back to pages on your website, you can distribute them via an electronic wire service – list of press release companies here. Sites like Business Wire and PR Newswire will share your press release with all major (and minor) news outlets, all of which have website versions and post content like yours on a regular basis. This generates highly respected links back to your site, thus improving your offsite search engine optimization. Please note that you will need to set aside funds in your marketing budget to account for these costs BUT it is well worth it! (2) Guest Blogging: another way to create quality inbound links and improve offsite SEO is to guest blog. This requires you to reach out to blogs that your prospects are already reading. Not sure which these blogs are? Go to Google and type in “guest blogs” and your “industry”. The result will be a number of blog links for your prospects. If you’re going to leverage this tactic, be sure to always post only truly useful, truly compelling, truly unique content. Don’t forget… use the Google disavow tool when you see spammy links directing to your website.

Keyword Research – Keywords are at the foundation of good website search engine optimization and improved search engine rankings. A successful online marketing strategy needs to include keyword research and implementation. If nobody is searching for what you’re writing about, you won’t get traffic from Google – no matter how hard you try. Research starts with thinking about how potential customers might be searching for your business or website. Use keyword research tools to expand on those ideas and find even more keywords. Some of the top keyword research tools include Moz Keyword Explorer, Semrush, Keyword Surfer, Wincher, Google Search Console.